ShellCurrentTell us about your game Bilibili creator campaigns for indie games
ShellCurrent helps independent studios introduce distinctive games through trusted Bilibili creators and locally shaped content.
Australia-based · Creator-direct · English and Chinese
Science fiction · Strategy · CRPG · Worldbuilding
Chapter 01 · Launch creator
一碗龙虾汤
Created by Li Tianlong
Long-form videos that turn lore, systems and strange worlds into stories Chinese players can understand, enjoy and remember.
Two proven formats
We choose the format around what the audience needs to understand, not a fixed ad template.
A creator-native placement inside a regular video whose subject naturally overlaps with your game.
Best for focused awareness inside an established editorial format.A complete video shaped around gameplay, promotion, worldbuilding or background context.
Best when the game itself can sustain a story worth watching.Optional campaign protection
Eligible campaigns can include a contracted minimum view target and an agreed make-good plan. We guarantee contracted delivery—not sales or wishlists.
Selected paid collaborations
Public view counts shown as observed in August 2026.
89K viewsLaunch awareness · Dedicated game feature
45K viewsPaid collaboration · Dedicated game feature
143K viewsPaid collaboration · Sponsored integration
89K viewsPaid collaboration · Dedicated game feature
A compact working process
Send the game page, launch timing and what Chinese players should understand.
We confirm creator fit, content format, scope, timing and quotation.
The creator publishes on Bilibili; we coordinate the brief and report public performance.
Your next step
A store page and launch window are enough to begin. No public price list and no oversized discovery process.
Qixuan DongInternational Partnerships
Li TianlongCreator · Lobster Soup